Art Direction
Maker of Things

This is not a drill. Upgrade

The brief for this project was to create a campaign that used humor. The demographic the campaign is geared to is men ages 35 and up that are looking to upgrade to better tools that are cordless. "Dad jokes" were the form of humor combines with the headlines for this project. The colors were kept limited to focus on the copy and the product itself.


Programs used: Photoshop, InDesign

Newspaper

Magazine

Web Banner

Presentation

For Educational Purposes Only.